VB is one of the most popular beers in Australia and consumed by a wide audience. This advert is specific to its Australian audience but could be used on a wider international stage as the different audiences that the ad refers to are generally found in western countries. I think that it is a good advertisement and achieves its goal by showing that it is a beer for the people and is happy about being that. It is not trying to be something that it is not, it is just a beer. This marketing mentality from the company also offers a more personal and friendly feel that many Australians would appreciate.