New style food adverts

New Zealand, Australia and U.S.A all have an advert that has a similar feel. They are food adverts promoting a product but showing what you can cook by using the product. This idea I feel helps to show the diversity of the product that is trying to be sold. The problem that I have with them is the feel of the advert; it feels tacky and doesn’t make me feel it is of a high quality. This style of ad has recently been introduced into U.K television, most notably Sharwoods; who show how to make a curry dish using one of their curry sauces. These ads try to show a different way of cooking something but I don’t feel that they are very successful.