Ford kinetic design advert

This advert has recently been showed on television, like most car adverts it is cleverly designed. The Idea behind the new ford range is that they look like they are moving even when they are not. This is a clever concept and I think that Ford have failed to produce a car that looks like it is moving. Many cars are following a similar shape and design style and Fords do not seem to be any different. The advert is what caught my attention; it shows a Ford driving through streets and then zooms out showing that it is not real life but actually a green screen with a video being played over it. This meets the concept that Ford were trying to achieve and demonstrates exactly what the company want. It is a very clever and original idea that I feel has been very successful.