Speights - anywhere north of here

This shows how the company understand their T.A. and have continued with there brand identity. It is an advert that people who are from the country will understand and be amused by. On lookers may not see the funny side of it but the key to the ad is how it communicates with the T.A. using typical stereotype southern New Zealanders, amusing simple imagery and dialog that comes together to meet and achieve what it is meant to.