Monday, 5 October 2009

Tooheys New White Stag Carb Relief 60 second Advertisement

This advert caught my attention straight away and made me smile. What surprised me was how obvious they were in their approach to how Americans are perceived. Australia is a very physically active country that does not have a big issue in terms of obesity. America being the fattest nation in the world is a fitting target but the way in which they approach it is comical. It is meant to be taken in a light hearted manner but at the same time you feel that it’s a bit cheeky and would not be allowed in England due to not being politically correct.

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